top of page

bio

Ari de Goes is an Italo-Brazilian artist born in São Paulo, Brazil, in 1973, currently living in Emilia Romagna, Italy. With a background in advertising, he has worked in art and creativity since 1987. He was an entrepreneur in the communication field for a decade, where he gained experience in entrepreneurship, administrative practices, leadership, mediation, coordination, and teamwork, which now contribute to his role as a mentor in human development and guidance.

He began his professional journey with watercolor techniques at the age of 14 as an illustrator for communication companies, illustrating for campaigns and editorials. Since 2008, he has been developing his personal work in Contemporary Landscape. In the same year, he became an independent teacher of Art and Creativity, creating his own teaching method, based on his professional experience, with the aim of guiding the individual artistic process. He has exhibited his work in numerous solo exhibitions in the southern region of Brazil and has participated as a special guest in plein air painting events in Latin America and Europe. He serves as a judge in contests and exhibitions for Brazilian and American associations, curates group and solo exhibitions, and has received various awards in the fields of art and creativity.

He currently coordinates, teaches courses, mentors, and promotes group painting retreats, exploring different expressions of Art and Creativity at the VOS School of Art and Creativity.

His work focuses on semi-abstract and minimalist representations of the landscapes around him, creating paintings with an air of deep contemplation and serenity.

Ari de Goes

He strongly believes in the power of art as a path to self-knowledge and, through the use of light brushstrokes, transparent techniques, simplification, and contrasting colors, he creates works that transform mere landscapes into something much deeper. At the heart of all his pieces is a subtle lightness, which becomes even more powerful when combined with the use of contrasts. By allowing the viewer to interact with his pieces, he hopes to inspire the same contemplative and serene feelings that he himself experiences. As Ari de Goes continues to create, he remains mindful of the subtle yet captivating power of art, and this is clearly reflected in all the works he produces.

Art as a path

Ari de Goes

We live in times where an excess of information coexists with a growing lack of meaning. In the field of Art, this paradox becomes even more visible: the more accessible artistic creation becomes – through digital media and the democratization of tools – the more its essential content is sometimes emptied. In view of this, it becomes urgent to rescue Art in its noblest function: that of being a path. A path of return to the center.

A path of self-knowledge, of integration, of realignment with the higher principles of Being. In the light of Theosophy, Anthroposophy and the teachings of the Tibetan Master, we understand the human being as constituted by a trinity of bodies: the physical, the emotional (or astral) and the mental. This triad, when harmonized and integrated, configures what we call personality – the functional shell of the soul on its incarnate journey. The soul, in turn, is the link between the planes of matter and the realms of higher consciousness, accessing spheres such as the higher mental plane (Manas), the buddhic plane (Buddhi) and even the atmic plane.

 

It is precisely in this construction of the bridge between the concrete mind and the abstract mind – the Antakarana – that Art reveals itself as a powerful vehicle. Unlike purely intellectual or technical approaches, Art, in its purest and most essential expression, touches the intuitive plane of the soul and, in doing so, awakens in the individual what is most alive, whole and authentic in his or her being. Through conscious creative artistic practice, we are invited to silence the noise of the lower mind – that field of the mind that tends towards analysis, repetition, logic – to access states of presence, fluidity and inspiration that belong to the subtlest levels of consciousness.

 

“The mind (Manas) kills the real”, say the teachings. Only when we silence the concrete mind, the discursive mind, do we glimpse spiritual reality.”


This perception is echoed by Wassily Kandinsky in his seminal work On the Spiritual in Art, where the Russian artist proposes art as a manifestation of the soul and not as a mere imitation of the external world. Kandinsky understood that form must arise from an inner, spiritual need, and not from the copying of visible reality. For him, color, line, and rhythm – when freed from the figurative – become direct instruments of the soul. By breaking with realism, he did not deny reality, but proposed an expanded reality, where inner vibration is the true reference.

 

"Art is a language of the spirit, it transcends matter."

Wassily Kandinsky, "On the Spiritual in Art"


This same vibration can and should also be sought in everyday life. Art as a path is not limited to the canvas, the studio or the museum. Creativity – a living expression of the soul – manifests itself in all human acts when we are present and aligned with our inner purpose. We create when we raise children, when we resolve conflicts with listening and empathy, when we transform a seemingly ordinary daily life into a sacred space of evolution.

 

“A sky can be purple. Or green.

A flower can grow from a stain.

Form is always a possibility, never a prison.”

 


In conscious artistic practice, the relativity of form is revealed: what is ugly or beautiful? Where does taste begin and conditioning end? What separates copying from creation? These questions are not merely aesthetic – they are existential. Because just as the artistic gaze transcends visible form, creative living transcends the automatism of routines. The secret of spiritual evolution does not lie in great epiphanies, but in everyday consciousness. In the way we see reality. In the way we deal with others. How we transform ourselves, moment by moment.

 

At this point, it becomes inevitable to touch on the crisis of intellectualization. At a time when Artificial Intelligence has already shown itself capable of producing texts, images, formulas, diagnoses and analyses with superhuman speed and accuracy, intellectual study – as an accumulation of data – runs the risk of becoming obsolete. What will we do with this new reality? The answer lies in the transmutation of knowledge into wisdom. Reading a thousand books is not enough. Wisdom is born when the concept becomes experience. When knowledge becomes embodied, it becomes spiritualized and applied to existence, otherwise we become nothing more than walking libraries, full of information but disconnected from the very essence of knowledge.


“Art is innocent, it is purity of spirit, while intelligence is a library. And today any library can be replaced by a robot. Being intelligent is not enough. Art is more than that. Art is purity of spirit.”

 

It is in this sense that artistic practice offers itself as a tool for sublimation. Creative energy, often condensed in the lower centers – desire, power, affirmation of the ego – can be conducted to the higher centers, connected to vision, inspiration and synthesis. Through a well-guided creative practice, the human being elevates himself. He transforms his drive into constructive action. His restlessness into beauty. His doubt into fertile silence, his Thought-Form into Reality.

 

Art, therefore, is also political, philosophical, educational and spiritual. It is, in its essence, an act of resistance to the trivialization of life. To create is to resist chaos. It is to organize the invisible. It is to offer the world a new reading, a new image, a new breath. Castagnet, in his words full of experience and synthesis, says: “To paint the soul of a place with a brush, not its photograph”. This is Art. This is presence. This is a path.


This Art that we propose is neither elitist nor utilitarian. It is not therapy, but it can heal. It is not religion, but it can reconnect. It is not pedagogy, but it can teach. It is not science, but it can reveal. It is not magic, but it can transform.

Don Juan, Castaneda's teacher, said: "The difference between an ordinary man and a warrior is that the warrior sees everything as a challenge, while the ordinary man sees everything as a blessing or a curse."

Art, like the Warrior's Path, is a way of seeing. It is a state of being. It is an attitude towards life. The true artist, like the child, sees with clear eyes. He does not seek results – he lives the process. He does not wait for applause – he dives into the mystery. He does not seek meaning – he becomes the meaning itself.

The child, in his purity, is the great model of the spiritual artist: his curiosity is innocent; his creation, spontaneous; his joy, integral. Education, then, becomes protecting this creative space, and not training for performance. Raising children is also an art. Creating relationships, ideas, solutions, lives: everything becomes art when done with soul.

 

In this context, childhood is a sacred territory for art in its raw state. It is through play, experimentation, and imagination that children freely express their souls. Education, in this sense, should preserve this state of creative freedom, rather than suffocating it in the name of performance. The true artist is the one who, even as an adult, keeps this childhood fire alive: a fire of discovery, of fascination, and of love for what has not yet been said.

 

Art, then, ceases to be a product, an object, an image – and becomes a way of existing. A way of seeing, feeling, and acting in the world. And the artist – or the one who lives creatively – becomes a co-author of reality. Because creating is, ultimately,

an act of responsibility.

An act of love.

Art is, therefore, a spiritual technology.

A rainbow bridge between worlds.

A language that precedes language.

A call to totality.

 

That is why I affirm, based on my own experience and experience: Art is a path. And perhaps it is the most urgent, the most possible and the most necessary of them in the present day.

EXHIBITIONS AND PARTICIPATIONS

 

2009 - "Comunidade" - Curator of the group exhibition for the drawing class students of the NGO Casa da Criança Morro da Penitenciária  
2011 - "Olhar Açoriano" - Solo exhibition at the Museum of History of São José  
2011 - "Gravuras e Aquarelas" - Group exhibition at CIB - Italo-Brazilian Circle  
2012 - "Natureza Morta" - Solo exhibition at the Museum of History of São José  
2013 - “Flores em Setembro” - Solo exhibition at the Museum of History of São José  
2017 - “Sutilezas” - Curator and participant in the group exhibition at CIC Centro Integrado de Cultura, Fundação Catarinense de Cultura  
2017 - "Guest of Honor" at the 9th International Watercolorists Meeting in Paraty  
2018 - Guest of Honor at the V International Watercolor Meeting in Caldas da Rainha, Portugal  
2018 - Guest of Honor at the 2nd International Watercolor Meeting in Montemor-o-novo, Portugal  
2019 - First Brazilian Selected for the SWA Society of Watercolor Artists - Texas, USA, with the work "Curitiba"  
2019 - Brazilian Selected for the "NWS 99th International Open Exhibition" in the USA with the work: Morning Light  
2019 - Brazilian Selected for the 39th SDWS - San Diego Watercolor Society International Exhibition in the USA with the work Route 401  
2020 - "Encuentros Pictóricos" - Group Exhibition at UNSA - National University of San Agustin de Arequipa, Peru  
2023 - Judge for the Members' Exhibition of the WSST - Watercolor Society of South Texas  
2023 - Brazilian Selected for the "SDWS PleinAir Exhibition" in the USA with the work: Piazza Della Victoria

AWARDS in Creativity, Photography, and Watercolor

1998 - 1st place at the ACAERT Radio Award with the Jingle Maxxim  
2001 - 1st place at the Columnists Award for the 30" Piratas VT  
1999 - 1st place at the Columnists Award for the 30" Ibagy Nossa Gente VT  
1999 - 2nd place at the Columnists Award for the 25 Years Ibagy campaign  
2001 - 1st place at the Franklin Cascaes Foundation and Florianópolis City Hall Photography Marathon  
2014 - 3rd place at the Franklin Cascaes Foundation and Florianópolis City Hall Photography Marathon  
2009 - 3rd place at the Franklin Cascaes Foundation and Florianópolis City Hall Photography Marathon  
2017 - Acquisition Prize by the City Hall of Piracicaba at the 3rd SAP Watercolor Salon of Piracicaba with the work “12”  
2017 - Acquisition Prize by the City Hall of Piracicaba at the 65th Fine Arts Salon of Piracicaba with the work “Pela Santa Ifigênia”  
2018 - Acquisition Prize by UNIMED at the 4th SAP Watercolor Salon of Piracicaba with the work “Papaquara do Jurerê”  
2018 - Silver Medal at the 66th Fine Arts Salon of Piracicaba with the work “Rua da Glória”  
2019 - Acquisition Prize by UNIMED at the 4th SAP Watercolor Salon of Piracicaba with the work “Mercado Publico de SP”  
2020 - Cultural Trajectory Recognition Award Aldir Blanc - SC

© 2025 Ari de Goes

  • Instagram
  • Facebook
  • YouTube
bottom of page